Celebrating mass-produced, frugal, aesthetic design from india

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    The vibrant alta packaging

    Originally posted on Packed In India: Alta or Rose Bengal is a deep red dye made from lac and used to grace the feet and hands of women and dancers in the North East regions of…

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    WHAT IS DESIGN MELA ?

    Design Mela is a INDIAN DESIGN AWARENESS PROJECT to celebrate Design solutions, Mass-consumed, Popular,  frugal/low-cost, Functional and Aesthetic in its appeal And that have…

  • Padheyam.

    Originally posted on Packed In India: Padheyam or the famed banana-leaf packed lunch keeps food fresh just till lunchtime. As the rice is packed when it?s steaming hot, the banana…

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    The highly functional Indian shopping bag

    Originally posted on Packed In India: Sturdy, intelligently designed (handle goes all the way down for extra strength) and roomy, the kirana shop bag is usually hung up in front…

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    Snakes and Ladders

    Snakes and Ladders or popularly known as the saap seedi game has been a game passed from generations to generations . It not only has the ethereal quality to it which makes it…

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    Dugdugi-tak tak…

    DUGDUGI Tak tak ..tak.. Tak..trrr.. trr…Duk …duk….duk.. tak … On goes the little Indian Mozart. The sound is inescapable, sometimes slightly irritating to a listener.…

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    November Views: Sudhir Sharma, CEO, INDI Design, on Low Cost Packaging and branding

    This month, we have Sudhir Sharma ,one of India’s leading Designer ,the CEO & founder of Indi Design, a internationally reputed Brand consulting firm  and the Editor- in-…

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    Totally floored with the broom!!

    Lying behind the doors, tucked behind the corners, stashed in closets and lying discreetly under the bed /cots of our beds is the good old broom or popularly known as the jhaadu…

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    The common man’s cigarette comes in a well thought packaging

    A beedi (from hindi : बीड़ी; also spelled bidi or biri) is a thin, South Asian cigarette filled with tobacco flake and wrapped in a tendu leaf tied with a…

    COVER2

    WHAT IS DESIGN MELA ?

      Design Mela is a INDIAN DESIGN AWARENESS PROJECT to celebrate Design solutions, Mass-consumed, Popular,  frugal/low-cost, Functional and Aesthetic in its appeal And that have stood the…

    Beedi

    Beedi

    Beedi The word comes from beeda, Marwari for a leaf wrapped in betel nuts, herbs, and condiments. About Beedi Beedi is the cheapest and most natural way to consume…